shiva2999 Posted March 16 Share Posted March 16 https://blog.hootsuite.com/influencer-marketing/ Strategy Influencer Marketing Guide: How to Work With Influencers To pull off a great influencer marketing campaign you need to work with experienced social media influencers who share your brand values. Christina NewberrySeptember 14, 2022 Influencer marketing, also known as branded content or working with creators, is a surefire way to expand the reach of your brand on social media. There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. Let’s look at how to make a social media influencer program work for you. How to Create an Influencer Marketing Strategy 1. Determine your goals 2. Know who you’re trying to influence 3. Understand the rules 4. Consider the three Rs of influence 5. Compile a short list of influencers 6. Do your research 7. Reach out privately, and personally 8. Collaborate with your influencer to develop effective content 9. Measure your results Bonus: Get the influencer campaign template for brands to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing? At its simplest, an influencer is someone who can influence others. In influencer marketing, a form of social media marketing, brands pay that person to promote their product or service to their followers. Celebrity endorsements were the original form of influencer marketing. But in today’s digital world, social content creators with niche audiences can often offer more value to brands. These smaller accounts often have very engaged followers on social media. So, a social media influencer is someone who wields their influence through social media. When you hire an influencer to promote your products or services, that’s influencer marketing. Almost three-quarters (72.5%) of U.S marketers will use some form of influencer marketing this year — and that number is only going up over time. Not convinced that advertising with influencers can lead to real business results? Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. For now, Instagram remains the platform of choice for social influencers. According to eMarketer’s estimates, 76.6% of U.S. marketers will use Instagram for their influencer campaigns in 2023. But keep an eye on TikTok. ...more... 1 Quote "The Zarqawi PSYOP program is the most successful information campaign to date." ~ Gen. Mark (Killer) Kimmitt http://www.bibliotecapleyades.net/archivos_pdf/911_newpearlharbor.pdf http://www.cooperativeresearch.org/project.jsp?project=911_project Link to comment Share on other sites More sharing options...
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