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Report: Bills rename stadium to Highmark Stadium after naming-rights deal

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The Bills don’t have a new stadium, but they do have a new stadium name. Bills Stadium is changing names to Highmark Stadium after the team reached a 10-year agreement for naming rights with health insurer Highmark Blue Cross Blue Shield of Western New York, the Sports Business Journal reports. The 48-year-old stadium located in [more]

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When a healthcare company can spend $$ on a stadium name you know the healthcare industry is screwed up

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2 hours ago, foster said:

When a healthcare company can spend $$ on a stadium name you know the healthcare industry is screwed up

Yep, how about lowering outrageous premiums.

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I saw a comment somewhere and someone made a joke about if on the Jumbo Tron they're going to have a "Denied Coverage" highlight of the game. That's hilarious. Highmark just doesn't have a nice ring to it though they should have ambulances on tap in case anyone has a table breaking mishap. I think I'm going to call it "High Life" Stadium.

 


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